Using the Internet in Your Business

Where Xansoft Fits In

Xansoft is an Information Technology business.  We are very much into the nuts and bolts of systems and database design, website design, programming and computer management.

Our experience gives us a top down perspective starting with project planning and management and moving on to the design and development phases.  Your project may be Internet based or may be a conventional software project.  In either case we have skills to contribute to your success, which is our overriding goal when you ask us to be involved. Contact details...

Combining Web Related Skill Sets

As use of the Internet matures the web site designer, the SEO specialist and the ISP become skill sets in an integrated environment.  One reason is that no single skill can deliver the required result of getting customers ‘through the door’.

Using an example from another industry, most newer cars are serviced by generalised workshops that can do everything mechanical and the day of the owner taking a car to the gearbox and differential specialist and then to the brake and clutch specialist fades.

In relation to websites, this migration has been caused by economies of scale and better use of skill sets;  better frontend management of analysis, design and work allocation;  and the increasing complexity of systems that precludes owners doing sufficient project management themselves (or having the time to do so) in order to build and maintain a website in line with the business’ objectives.

Website Integration Into Your Business

This is the new world.  The website is no longer merely a status symbol or just part of the corporate branding.  Its use is sophisticated and it is a tool integral to the business’s revenue earning capacity.  The web is a tool that needs total integration into your business.

A deal of investigation and pre-planning is necessary to achieve
this.  A static website of a few pages is only marginally more useful than
a printed business directory entry and can be more expensive to produce.

While search engines can bring people to your website, they don’t generate the repeat visits that lead to business being done.  The website has to engage the prospective customer or client often for two years or more so that you can maintain contact and achieve the intended outcome.

High pressure sales tactics are morphing into ways of maintaining contact so that the website owner as seller is highly visible when the customer is ready to buy.

Conclusion

At Xansoft, we believe our technical skills and sales and marketing experience provide us with a significant opportunity to contribute to your goals and we would like to talk with you about what you hope to achieve.

Contact details...